Alpha Strategy
When I was hired as a part-time copywriter for Alpha Strategy, I helped the team overhaul their website with search engine optimized copy and a new navigation to better layout their main services and move website visitors through their list of offerings with ease. All of the website content was developed with feedback from the team, including all blog topic ideas.
As well as interviewing both owners for background information and expertise, I worked to ensure that calls-to-action were streamlined, internal links were being applied, and keywords were carefully chosen based on analytics and research. I continue to write blogs for this site on an ongoing basis.
