Alpha Strategy Lead Magnet

I do a lot of part-time work with Alpha Strategy, a website design and digital marketing firm in Nanaimo, BC. Much of that work is developing internal marketing strategies that include lead magnets and drip campaigns, with the goal to sign-up new and existing clients interested in learning more about Alpha’s services.

In the lead magnet below, I researched and utilized my knowledge and experience in copywriting over the years to create content for this 16-page document, How to Write the Perfect Blog. I then created a subsequent drip campaign of 12 automated emails focused on helping business owners optimize their website blogs to make the most of their online marketing strategies.