Scott Reed
I partnered with Sarah James Design to help Comox Valley real estate agent and broker Scott Reed build a website with search engine optimized copy. When I’m developing website content for clients, I start by creating a content specification. I worked with Scott to identify his content goals, his target audiences, his tone of voice, his calls-to-action and his services.
One of the things I most enjoy about this research phase, prior to writing the content, is finding out people’s niches or expertise and figuring out how to best showcase those. With Scott, his expertise is in helping people buy and sell strata developments. This meant we could target those high to mid-volume keywords that people were using when they were searching Google for help with this topic. By developing a page of content and applying those keywords, Scott’s Stratas/Condos page will show up in search results for such queries and gives him an edge on his competition.