Mudology
I was approached by a dynamic duo, based in south Vancouver Island, who were looking for help with SEO copy for their brand new e-commerce clay mask website. I love supporting and empowering women entrepreneurs to go forth and conquer the online market.
In this instance, I worked with the ladies at Mudology to develop the content strategy for the site, which included the navigation structure, header and footer elements, calls-to-action, product page layouts, style, and tone of voice. I also researched keywords to help with on-page SEO and to determine the best names for some of their products. As well, I provided them with a social media strategy to help them get a sense of the creative ways that their brand can develop personality to engage and gain followers.
